Rubber, Meet Road
Advertising starts with a company's identity (name & brand mark) and ends with one-to-one communications with prospects and customers. Advertising ought to be clever, creative, concise.
Well designed ads with compelling offers can be tested and measured to determine efficacy.
Consideration To Purchase
Every customer touch point should be considered a promotional opportunity -- a chance to convey a firm's brand promise, the value it provides to customers.
Consider advertising business art with mission and purpose.
Advertising with a wide net, using TV, radio and print, gets people thinking. Advertising direct, appearing in mailboxes and in-boxes, gets people talking. Adroit communications get people buying.
Keywords
Information Processing
Aspirations
Prior Beliefs
Consumer Goals
Advertising Exposure & Choice
Memory
Stimulus
Media Strategy
Selection
Timing
Reach
Frequency
Measurement
Learning
Attitudes
Indicators
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