Conceptual Design
To design a brand, marketers must make a number of critical decisions regarding the use of names, colors, symbols, and the like to help consumers perceive a product in a way that is consistent with the intentions of the brand.
Consumers experience a brand or a product as a concept, which is a set of properties and associations that give that product specific meaning.
Perceptual Design
To understanding consumer behavior consider the psychological process of perception. It is through the process of brand design that the marketer can influence perceptions that result in one concept versus another.
Designers consider aesthetics, psychology, customer tastes and behavior.
Visual Branding
The design of a visual identity is essential to the marketing of any brand because logos are marketing tools.
Well executed visual marketing mixes art with science.
A Concept
A concept is the way in which we differentiate a certain item among all the things we experience. Consumers are actively trying to categorize concepts.
Design Buzzwords
Concept
Perception
Creation
Principles
User Experience
