Strictly Organic
Search Engine Optimization (SEO) is a strategy to increase your Web site's rank in organic, or natural, search engine listings. Getting the highest search engine rankings on relevant keywords can be one of the most effective ways to bring in high-quality traffic to your Web site.
"Optimized" Web pages means that they are geared towards certain targeted words or phrases and have the right "keyword density" within them for optimal "search engine friendliness," and corresponding higher rankings.
Search engines have computers and programs called "spiders" that collect information about your Web pages in an attempt to figure out what your pages are about. These spiders gather information from your pages and use the data in factoring which sites get ranked higher than others. Search engines analyze over 100 on-page factors. Some of the major search engine optimization factors are: keyword density; words in title tag; words in the page; words in links; words in headings; words in bold; beginning words; words in URL; meta tags (some engines); HTML validation; directory listings; link structure; and "indexability" of the page.
The Web sites that rank high in the major search engines (like Google, Yahoo!, MSN, etc.) get the lion's share of traffic and the resulting improvement in sales and expanded customer base. All leading Internet companies allocate significant resources to optimize their sites. If you want to maintain a successful Web presence, you too ought to focus on search engine marketing and search engine optimization.
Pay To Play
Search engine advertising is simply one of the most powerful, cost-effective forms of advertising. Search ads are contextual -- visitors see ads only for specific keywords on which they are searching and the advertiser pays only for actual clicks on their ads, a pricing model known as pay-per-click (PPC) or cost-per-click (CPC).
This highly-targeted, performance-based type of advertising appeals to nearly all advertisers, which accounts for its explosive growth the last few years. Getting great results in search engine advertising means finding the right keyword phrases and matching those to short, compelling ad copy, while at the same time delicately balancing your PPC costs to meet your specific return on investment (ROI) needs.
Buzzsaw Studios can develop and refine a successful, cost-effective search engine advertising campaign that you can continue using to your benefit indefinitely. We will maintain your accounts to keep getting you great results, or even educate you on how to keep improving it yourself.
Comprehensive search engine marketing (SEM) means combining an effective SEO strategy with targeted search engine pay-per-click advertising. There are two reasons for using both strategies. One, organic & paid listings fluctuate in position. You have more chances of being on top if you use both. Two, some people prefer clicking on only organic results or only sponsored results.
Keywords
Search Engine Optimization
Google
Yahoo! / Overture
MSN
Spiders
Cache
Organic Search
Keyword Density
Site Architecture
Navigation Bars
Link Strategy
Paid Listings
Pay-Per-Click
Cost-Per-Click
Registration Rates
Conversion Rates
Adwords
Relevancy
Keywords
Indexes
Directories
Meta Tags
URLs
Get To Know Us
